Storytelling

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Storytelling training teaches participants how to develop compelling stories to effectively communicate a brand, idea or strategy. It is a skill that has always been practiced by renowned brands such as Nike and Apple to create emotional connections. Marketeers like Seth Godin emphasize the use of stories to make products and ideas stick. A study has shown that stories are twelve times more memorable than facts. Filmmaker, J.J. Abrams said, “I believe in anything that engages the audience and makes the story more impactful.”

What will you learn?

Narrative structure, emotional resonance, brand authenticity, hero’s journey, elevator pitch, transmedia storytelling, customer journey, visual storytelling, content strategy, story arc and much more.

Request storytelling training

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