In advertising and marketing training courses, participants learn strategies to effectively advertise products or services. They explore various social media channels and learn lessons from successful campaigns by brands such as Coca-Cola or IKEA. According to HubSpot, 61% of marketeers say that improving SEO and expanding their organic presence is their top priority in inbound marketing. David Ogilvy, known as the father of advertising, once said, “The consumer is not an idiot; she is your wife or husband. You insult his/her intelligence if you assume that a mere slogan and a few empty adjectives can get her/him to buy something.”

What will you learn?

Content marketing, target audience, brand identity, customer segmentation, conversion rate optimization, viral marketing, social media strategy, programmatic advertising and much more.